On July 16-20, soccer teams from across the world traveled to the National Sports Center (NSC) to play in the 2019 Target USA CUP. Goals were scored on every field throughout the five-day tournament, but in this year’s tournament, each goal went toward a cause greater than a game outcome.
For every goal scored at the 2019 Target USA CUP, Post Cereals donated 25 boxes of cereal to Second Harvest Heartland. In total, Post Cereals donated 125,000 boxes to Second Harvest Heartland.
Donated Post Cereal boxes will be distributed by Second Harvest Heartland to food shelves, food pantries and other meal programs across Minnesota in an effort to curb hunger.
Players from 652 teams were presented with another incentive to score goals during the tournament, including teams that represent 95 Minnesota communities.
“Post Cereals has a long history of supporting Second Harvest Heartland and its efforts to help feed families in need,” said Roxanne Bernstein, chief marketing officer of Post Consumer Brands. “As a sponsor of the Target USA CUP, we thought this would be a great way to raise awareness of the issue of hunger in our communities and engage soccer families in kicking hunger.”
As a non-profit, the NSC takes pride in positively influencing many Minnesota families.
“Target USA CUP and the National Sports Center are both dedicated to making a difference in the community,” said Sara Soli, the NSC’s Chief Marketing Officer. “We are thrilled to see how much of an impact we were able to create with this partnership.”
Along with its large donation to Second Harvest Heartland, Post Cereals was on the NSC’s campus at Target USA CUP. Spectators had the opportunity to sample a variety of Post brands, take photos in its activation zone and practice soccer with a Post goal.
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